Why You Should Use IT Data Analytics to Establish Your 2022 Company Goals

by | Nov 23, 2021 | "How To" Articles, Information Technology, INSI

Information Technology (IT) Data Analytics is a common buzzword among growing companies throughout the world. Other common names for it include digital disruption, disruptive innovation, venture architecture, and disruptive technology. However, they all mean the same thing: to successfully overtake an industry by transforming how the business meets the clients’ needs through technology.

How Forward-Thinking Companies Used IT Data Analytics During the Pandemic

The last few years have tested all industries. As a result, it made everyone rethink how to deliver their services under the new pandemic restrictions, staff shortages, and rising prices. Not surprisingly, technology played a huge role in helping forward-thinking companies quickly understand, respond, and meet their client’s shifting demands. Companies that adapted to the new circumstances with speed and agility survived. And, those who stuck to their rigid ways fell behind.

So, how do we learn from the success and failures of business over the last few years? The first step is to truly understand the customers’ needs and behaviors better than they do themselves. While that may sound like a tall order, many companies turn to IT data analytics to predict how their customers will respond to specific changes.

How to Use IT Data Analytics to Gain Useful Insights into Client Behaviors

The Internet has made products, services, and experiences more visible, attainable, and with faster delivery than ever before. While this is good, it also creates global competition. Successful business leaders know that IT Data Analytics holds the key to great client experiences and differentiating themselves from the competition.

IT Data Analytics provides deep consumer intelligence and valuable insights into your clients’ buying behaviors. On a broader scale, this information can be used to:
• Create a better customer experience
• Improve product quality
• Speed up time to delivery
• Introduce new products
• Realize operational cost reduction
• Determine how to compete or outpace your competition

Build You IT Data Analytics Transformation Team

Once you have figured out your 2022 goals, it’s time to pick out your IT Data Analytics transformation team. This team will include the Chief Information Officer (CIO), department heads of the areas that need attention, and a subset of your employees and customers. This combination can provide unbiased insight into what data you need, why you need, it and how to obtain it.

How to Access IT Data Analytics

Now that you know the information you want, it’s time to mine for it. And, the more data, the better. There are several areas you can access this information, including:

  • Your Company Data – Data collected through your website, email campaign reports, marketing ad campaigns, inventory, customer support center, and more.
  • Data Exchanges – Data collected through an interdependent collaboration among any combination of public or private institutions, consumers, clients, or constituents.
  • Third-Party Data – Data collected through smart devices & appliances, social media, Internet surfing history, and other third-party data providers.

Once you have the data, you will be able to make decisions on facts, not perceptions, egos, or guesswork.


Necessity is the mother of all inventions, and there are many unmet demands in the world today. That’s why organizations that can diversify their business offerings and find new ways to meet their client’s needs will be more resilient to economic influences and likely grow and flourish.
In contrast, organizations that fail to meet the demands of the new marketplace will fall behind and eventually become extinct.

INSI CIO Services

INSI is an Atlanta-based IT support and cybersecurity provider. Our CIO services can help you determine the best information technology roadmap for your company. If you are ready to harness technology to meet your business goals, please call INSI at 770-387-2424 Option 2 to speak with one of our experienced consultants today.

About INSI, The Best IT Support Provider in Atlanta

For over 25 years, Innovative Network Systems (INSI) has offered an integrated approach to IT support and cybersecurity for small and medium-sized businesses in the Atlanta area. Their 100% local, college-educated, and experienced engineers provide a range of services from basic monitoring to fully Managed IT services. The INSI Customized-IT support model gives their clients the exact level and type of service they want while also providing greater accountability and reduced ongoing IT support costs. INSI options include cloud, cybersecurity, backups, cabling, wireless, business phones, strategic IT planning, and much more.

Contact INSI to reach the best MSP in Atlanta: 770-387-2424, option 2.

About the Author

Deborah Frazier is the author of IT Outsourcing Secrets – A Small Business Guide to Compare IT Support Companies. With nearly 20-years’ experience consulting small and medium-sized businesses on their IT support needs, she brings a wealth of knowledge to INSI as Head of Marketing and Sales. If you like this article and would like to get notified when a new article is posted, click here