{"id":54958,"date":"2021-05-10T08:00:05","date_gmt":"2021-05-10T12:00:05","guid":{"rendered":"https:\/\/insi.net\/?p=54958"},"modified":"2021-05-10T08:00:05","modified_gmt":"2021-05-10T12:00:05","slug":"it-seo-tips-tricks","status":"publish","type":"post","link":"https:\/\/insi.net\/insi-articles\/it-seo-tips-tricks\/","title":{"rendered":"IT SEO Tips & Tricks"},"content":{"rendered":"
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IT SEO Tips & Tricks from your Atlanta IT Support Provider<\/p>\n
IT SEO Tips & Tricks can be very helpful to your company. Search Engine Optimization (SEO) is necessary for any business that seeks to attract new clients.\u00a0 Interestingly, business-to-business (b to b) companies have largely moved away from traditional print media advertising to investing in their digital presence. Likewise, brick-and-mortar stores are closing at alarming rates as consumers shift to online shopping.\u00a0\u00a0 Clearly, these businesses have learned the best prospects are those who are actively looking for their services online.\u00a0 And they are right!<\/p>\n
The first thing you need to understand is that you are at the mercy of the Google giant.\u00a0 Unfortunately, you won\u2019t rank well if they don\u2019t like your writing style, keywords, topics, or other SEO factors. Over time they have developed a sophisticated set of algorithms.\u00a0 However, those algorithms change daily.\u00a0 Therefore, your ranking can change just as fast. For this reason, it is best to partner with an SEO expert.<\/p>\n
Think of SEO as your online real estate.\u00a0 However, instead of focusing on location, you should focus on content, content, content!\u00a0 Indeed, the fresher content, the better you will rank.\u00a0 Interestingly, the greater the competition, the more you have to post.<\/p>\n
However, Google is all about popularity. Similar to high school, where the popular kids get all the attention, so do popular websites.\u00a0 Therefore, Google will rank you higher if they see your readers like your content and continue to go back for more.\u00a0 For this reason, the focus of your content should be on the reader, not Google.<\/p>\n
Interestingly, Google is very picky about the writing style.\u00a0Subsequently, they want you to write at a reading level an 8th<\/sup> grader can understand.\u00a0 For example, they have a long list of rules that includes:<\/p>\n Following the rules above will help with your rankings and entice your readings to come back for more.<\/p>\n Now that you have good content, it\u2019s time to start advertising it with keywords. Specifically, a keyword is one to four words that describe the content.<\/p>\n If you are just now starting your SEO efforts, you should begin with long-tailed keywords. Long-tailed keywords use four words to describe your article. However, you can use short-tailed keywords (one word) if you are well established in SEO or have little competition.<\/p>\n Additionally, each page requires a different keyword. For instance, you cannot use \u201cshoes\u201d more than one time on the website. However, you can use variance to cover the same topic in multiple pages or posts such as \u201crunning shoes,\u201d \u201clightweight running shoes,\u201d or \u201clightweight road running shoes.\u201d\u00a0<\/strong><\/p>\n Once you have your keyword, you need to place it throughout the paragraphs and headers. However, it is essential not to overuse the keywords. Generally speaking, no more once every 100-150 words and two out of three headings. Otherwise, it’s too spammy, and Google will ding you for it.<\/p>\n Next, you need to include the keyword in the title, meta description, slug, and embed it into the alt image.\u00a0 Of course, these steps make it easy for Google bots to scan your content which affects your ranking.<\/p>\n Remember what I said earlier about your website\u2019s popularity score? Backlinking helps. Subsequently, Google wants to see that other popular sites like your content. However, the number of backlinks is highly controversial. Interestingly, some say you need ten backlinks a day, which seems impossible for a small business. Others claim the volume of competition affects backlinking. For example, low competition shows 40-50 backlinks is ok. Alternatively, high competition requires 90+ backlinks.<\/p>\n Unfortunately, backlinking is usually the most challenging part of SEO. Generally, it is a full-time job as it involves the following:<\/p>\n In addition, you will need a backlink to every post if you want it to rank.\u00a0 Therefore, if you are doing 1-2 posts per week, then you need just as many backlinks, if not more.\u00a0 Moreover, due to the overwhelming amount of work involved in backlinking, most companies choose to outsource this function. Social Media Posting and Your SEO<\/p>\n Google ranks your website on security, speed, mobile-friendly, sitemaps, and structured data markup. Therefore, at a minimum, you need an SSL certificate and a responsive website.<\/p>\n In addition, you need to guard against broken links and duplicate content.\u00a0\u00a0<\/span><\/p>\n Another thing you need to do is track the website’s traffic so that you can be vigilant when your rankings slips or your traffic slows down. Great tools for this include Google Search Console and Google Analytics.\u00a0\u00a0<\/span><\/p>\n SEO is hard work, and the Google algorithms are constantly changing. Therefore, once you finally get it down, it could change. For this reason, many companies turn to professional SEO services to maintain their website, write content, provide backlinks, research the competition and keywords, and more. Moreover, professional SEO services stay up-to-date on the latest Google announcements and analyze the trends, so you get the most out of your website.\u00a0<\/span><\/p>\n Innovative Network Systems, Inc. and our SEO business partners provide a range of technical, on-page, off-page SEO services.\u00a0 Most importantly, you can pick and choose the exact services you want.\u00a0 For example, if you just want to write the content, we can take care of everything else.\u00a0 We will even give you guidance on SEO.\u00a0 Most importantly, we provide monthly reports on your progress.\u00a0 We offer complete IT support<\/a> packages for clients\u00a0 in the Marietta and Metro Atlanta GA area with no internal IT and a la carte customized packages<\/a>\u00a0for small IT departments. Also, every client gets personalized service with a\u00a0Customer Support Manager<\/a> (CSM) who serves as their primary point of contact for questions, needs, and project management. Most importantly, we only charge the client for the exact service and level they need. No more, no less. You can contact us here,<\/a> or call\u00a0770-387-2424, Option 2, for more information.<\/p>\n [\/et_pb_text][et_pb_cta _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ button_text=”Contact Us Today” button_url=”https:\/\/insi.net\/connect-with-insi\/” url_new_window=”on”][\/et_pb_cta][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n About the Author <\/p>\n\n
IT SEO Tips & Tricks #3: <\/strong>Keywords<\/strong><\/h2>\n
Long & Short-tailed Keywords<\/strong><\/h3>\n
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Keyword Placement<\/strong><\/h3>\n
IT SEO Tips & Tricks #4: <\/strong>Backlinking\u00a0<\/strong><\/h2>\n
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IT SEO Tips & Tricks #5:\u00a0<\/strong>Technical\u00a0<\/strong><\/h2>\n
Summary<\/span><\/strong><\/h2>\n
IT Tips and Tricks- help from your Atlanta IT Support Company<\/strong><\/h3>\n
<\/strong>Deborah Frazier<\/a>\u00a0is the author of\u00a0IT Outsourcing Secrets \u2013 A Small Business Guide to Compare IT Support Companies.<\/em><\/strong> With nearly 20-years\u2019 experience consulting small and medium-sized businesses on their IT support needs, she brings a wealth of knowledge to INSI as Head of Marketing and Sales.\u00a0If you like this article and would like to get notified when a new article is posted, click\u00a0here<\/a>.<\/p>\n